FRANCA SOZZANI . One Interview 8.4.2011

In the brave new world of social media and bloggers most establishment magazines are still struggling to find their place online. The sea-changes of the digital age are a major challenge to the cushy relationship between publishing houses, editors and fashion brands, but also an opportunity for the ones willing to experiment and embrace this new way to interact with fashion consumers.

Case in point, Vogue Italia's Franca Sozzani, who has a genius for picking up on popular cultural trends early on, seems to have embraced these changes with ease. As the fashion publishing world evolves, so does the role of editors; with daily blog posts and frequent Twitter updates, Sozzani has found new ways to connect with her audience, all while building an increasingly influential global brand.

In the 25 years since she started as editor in chief, Sozzani has had a birds eye view of the industry's changing face; from the low-tech late 80s, to the onset of the blog age. Given her unique perspective and commitment to innovation, her insights on fashion's current state and its future are invaluable.