D' ESPRESSO - New York 20.10.2010

Located on Madison Avenue, the espresso bar conceptually and literally turns a normal room sideways, creating a striking identity for the emerging brand.

Inspired by the nearby Bryant Park Library, nemaworkshop designed a store that is straightforward in a simple twisted way – Take a library and turn it SIDEWAYS. The booklined shelves become the floor and ceilings and wood floor ends up on the walls meanwhile the pendants protrude sideways from the wall. To achieve the books shelves on the floor, the space is lined with sepia-toned full size photograph of books printed on custom tiles. The custom tiles run along the floor, up the 15' foot wall and across the ceiling. The frosted glass wall behind the service counter illuminates the space and the wall directly opposite is clad in dark brown herringbone. The thrust of this concept finds expression in the lighting and materiality, and ultimately the space gives definition to the emerging brand. The concept itself is bold and receptive to future locations.

Located in 317 Madison Avenue (42nd Street)
Designed by Nema Workshop