Y-3 F/W 2010 Campaign - featuring Zinedine Zidane 10.8.2010

The "Y" stands for Yohji Yamamoto, the "3" represents adidas' three signature stripes and the "-" signifies the link between the two.
The collaboration between renowned Japanese fashion designer Yohji Yamamoto and the authentic sports brand adidas has revolutionized the industry, and created a new category within fashion. adidas represents sports, Yohji Yamamoto represents design, both symbolize true craftsmanship, and together they continue to develop the future of sportswear. With an emphasis on form and movement, Yohji Yamamoto's signature design aesthetic is combined with traditional Japanese tailoring.

adidas and Zinedine Zidane have a very long history; they have developed and grown together. Zidane is truly part of the adidas family. For adidas, he has always been more than a football player; he is an icon and a symbol of our times. In this sense, adidas wanted to collaborate with Zidane on a level that is surprising and unique but also fits his personality. It was only natural that Zinedine Zidane would take part in the Spring/Summer 2010 campaign as well as in the latest campaign for Autumn/Winter 2010-11.