The ASTON MARTIN EXPERIENCE on iPhone 17.4.2011

Following on from the success of the free 'Explore' App released in December 2010, Aston Martin announces the release of the premium 'Experience' App which features exclusive content and advanced telemetry technology. Aston Martin 'Experience' is developed with the same ethos with which Aston Martin design and engineer their cutting edge road and race cars. The technology featured in the marque's latest App has been designed to meet the exceptional standards of engineering, luxury and quality synonymous with the iconic British marque, including guides to the world's 40 most exciting cities developed in conjunction with 'A Hedonist's GuidesTM.

'Aston Martin Experience' integrates the latest mobile technology never before seen in the same App and along with the iPhoneTM 4's retina display, high definition images and video. Built in motion sensors, enable the telemetry functions, allowing the user to record forces acting on, and around the car; as well as lateral and forward stability during a drive.

Location is at the core of 'Experience' allowing users to discover some of the world's best driving roads and circuits with 'Top Roads'; an ever expanding collection of the world's most memorable driving routes. Using the phone's built in GPS technology hardware, users can check in to locations and share their experiences online.

Further features include a camera function which allows passengers to film their drive experience, while an on screen speedometer measures the speed of the journey and augments into the view.

A Speedometer features Launch mode allowing you to see the speedometer race upwards and hear the sounds of your chosen Aston Martin. When on the move the user can measure speed via GPS with a faithful reproduction of the Aston Martin in car dial showing speeds in mph and km/h. By turning the phone horizontally, a digital version appears.

The Experience App includes the Accelerator featured in 'Explore' but now gives users the option of engine notes from the entire Aston Martin model range, including the 7.3 litre V12 One-77 supercar.