ABSOLUT GLIMMER - The limited Edition Bottle 20.10.2010

After all the successful seasonal gift packs in recent years, ABSOLUT VODKA is now tweaking its design story with the launch of ABSOLUT GLIMMER. Made in crystal pattern-shaped glass, this limited edition bottle is designed to make the present exceptional.

"Our latest holiday initiatives, ABSOLUT DISCO, ABSOLUT MASQUERADE and ABSOLUT ROCK EDITION, were highly appreciated by customers around the world. This time we wanted to create something truly different. For the first time ever, we challenged the bottle shape by modifying the finish of the glass. ABSOLUT GLIMMER is a glimmering version of our iconic bottle, re-designed to dazzle people in any place and happening where it is present", says Anna Malmhake, Vice President, Global Marketing.

ABSOLUT GLIMMER is produced in a series of 4.8 million bottles. It is launched globally in the fall of 2010.