PRADA PRIVATE Customizable Glasses 28.11.2010

Prada are set to take personalisation one-step further with the introduction of a new line of customizable glasses – 'Prada Private'.

Letters, numbers and symbols are available allowing the wearer to transform their new Prada glasses using a brand-new patented engineering mechanism with removable arms that can be personalised by clipping in desired inserts.

Available in three colours – black, white and tortoiseshell for men and women, 'Prada Private' glasses launch on 02 December 2010 exclusively at Sunglass Hut in USA and Prada boutiques in London, Milano, Roma, Venezia, Paris, New York, Las Vegas, Hawaii, Dusseldorf, Aoyama, Hong Kong and Shanghai.