Gucci Launches Special Edition GRAMMY® Watch and Jewelry Collection 2.11.2010

Gucci Timepieces & Jewelry has recently announced its high-profile partnership with The Recording Academy® — known for the world-renowned GRAMMY® Awards — and is now launching a special edition GRAMMY watch and jewelry collection, a unique fusion of fashion and music, designed by Gucci Creative Director Frida Giannini. The cutting-edge look of the pieces draws its inspiration from the passion that music evokes. Gucci's first-ever digital timepiece, the I - GUCCI, is an eye-catching option for fans of cosmopolitan watches. It offers the ultimate in versatility. With a flick, the broad watch face changes from a two-time zone dial in large digits to a streamlined version that features two discreet digital hands revealing local time. Its large, double-layout digital display features a special tag celebrating the GRAMMY partnership. The yellow PVD stainless-steel case is complemented by a wide, black or white rubber strap that sports both the GRAMMY and Gucci logos. Again emphasizing the partnership, the case back features the GRAMMY Awards special edition label. Precious versions of the I - GUCCI are also available with sparkling diamonds outlining the watch face giving an added touch of glamour.

The special GRAMMY edition collection also includes sterling silver jewelry interpreting the iconic Gucci dog tag necklace in four variations, with black or white enamel finishing also available with diamonds. The famous gramophone — the symbol of the GRAMMYs since its inception — is etched on the dog tag on a yellow 18kt gold globe. A subtly engraved Gucci logo completes the overall design. This exclusive collection will appeal to music lovers wishing to distinguish their fashion and style credentials.

Fashion-conscious music fans can also enjoy direct access to GRAMMY news and updates thanks to a new section on guccitimepieces.com dedicated to the Gucci-GRAMMY partnership. Rich in content, visitors can learn more about the music preservation program, discover GRAMMY history in the "GRAMMYs Through Time" gallery or immerse themselves in the world of the GRAMMYs with a direct link to GRAMMY.com. Regular visitors to the Gucci Timepieces website can take advantage of exclusive Gucci-GRAMMY downloads, due to be released in the coming months.

About the GRAMMY: Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com.